Ho! Ho! Ho! - It’s Holiday Season - Merry Main Street is BACK! by Lani Lott, NEDCO Consultant
The countdown to the busiest time of the year for most businesses has begun. With less than 40 days until Christmas, there is no time to waste to make sure you have your marketing in place, your employees geared up and YOUR customers excited to come downtown, shop with you and then enjoy the array of festivities planned. The City, Downtown Mesa Association, NEDCO, RAILmesa, VisitMesa and the Mesa Chamber of Commerce are busy planning numerous activities beginning the Saturday after Thanksgiving (November 28) and continuing through January 3, 2016. Do the math - that is six full weeks of events and promotions for your business to leverage. Let’s get going and make this the best year for both Downtown Mesa as well as for your business. To kick-start your creative juices, below are 10 tips to keep in mind as you set your marketing and promotional calendar.
Tip 1: Be in the Know
Make sure you know what is going on during the next six weeks. Regularly check the Merry Main Street website www.merrymainstreet.com and Downtown Mesa’s website www.downtownmesa.com. Watch for email updates and attend all merchant meetings. Activities are being added daily and you don’t want to be left out. Inform your employees of the various activities, when the events are planned and how you will be participating. Most importantly get the word out to YOUR customers. Incorporate the Merry Main Street website into your holiday advertising and printed marketing materials. Spread the word -- the holidays in Downtown Mesa should NOT be the best kept secret --- we want the entire Valley to know about Merry Main Street and Downtown Mesa.