Ho! Ho!
Ho! - It’s Holiday Season - Merry Main
Street is BACK! by Lani Lott, NEDCO Consultant
The
countdown to the busiest time of the year for most businesses has begun. With less than 40 days until Christmas, there
is no time to waste to make sure you have your marketing in place, your
employees geared up and YOUR customers excited to come downtown, shop with you
and then enjoy the array of festivities planned. The City, Downtown Mesa Association, NEDCO,
RAILmesa, VisitMesa and the Mesa Chamber of Commerce are busy planning numerous
activities beginning the Saturday after Thanksgiving (November 28) and
continuing through January 3, 2016. Do
the math - that is six full weeks of
events and promotions for your business to leverage. Let’s get going and make this the best year
for both Downtown Mesa as well as for your business. To kick-start your creative juices, below
are 10 tips to keep in mind as you set your marketing and promotional
calendar.
Tip 1: Be in the Know
Make sure you know what
is going on during the next six weeks.
Regularly check the Merry Main Street website www.merrymainstreet.com
and Downtown Mesa’s website www.downtownmesa.com. Watch for email updates and attend all
merchant meetings. Activities are being
added daily and you don’t want to be left out.
Inform your employees of the various activities, when the events are
planned and how you will be participating.
Most importantly get the word out to YOUR customers. Incorporate the Merry Main Street website
into your holiday advertising and printed marketing materials. Spread the word -- the holidays in Downtown
Mesa should NOT be the best kept secret --- we want the entire Valley to know
about Merry Main Street and Downtown Mesa.
